I am an applied tourism researcher grounded in behavioural economics. Topics for my research are e.g. mobility in rural areas; funding of recreational trails; sustainable food choices; the horse industry. I use field experiments, survey and big data, often linked to GIS and spatial planning. I am part of CeTLeR-lab and the development of the MIRANDA tool, currently used in Sweden for tourism and infrastructure planning.
Publications
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Brehmer, Jana, Heldt, Tobias, Fredman, Peter. Understanding visitor compliance with funding models of open acces tourism products, 2024. Conference paper : refereed.
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Heldt, Tobias, Brehmer, Jana, Alnyme, Omar. How many comply to a trail pass funding model when open access?, (Re)claiming Leisure : 2024. Conference paper : refereed.
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Nowak, Marie, Alnyme, Omar, Heldt, Tobias. Testing the effectiveness of increased frequency of norm-nudges in encouraging sustainable tourist behaviour : a field experiment using actual and self-reported behavioural data, Journal of Sustainable Tourism, 2024, Vol. 32, No. 7, 1307-1331. Article : refereed.
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Nowak, Marie, Heldt, Tobias, Lexhagen, M., Nordström, Jonas. Co-designing carbon label interventions in restaurants : insights from a field experiment in a tourism destination, Scandinavian Journal of Hospitality and Tourism, 2024. Article : refereed.
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Waleghwa, Beatrice, Heldt, Tobias. Mapping transport activities in rural tourism regions : implications for sustainable mobility planning, 2024. Conference paper : refereed.
