I work at the Center for Tourism and Leisure Research (CeTLeR) and do applied tourism research based on behavioural economics. I teach Event tourism and Tourism economics and act as supervisor on Bachelor-, Master- and PhD-level.
I am an applied tourism researcher grounded in behavioural economics. Topics for my research are e.g. mobility in rural areas; funding of recreational trails; sustainable food choices; the horse industry. I use field experiments, survey and big data, often linked to GIS and spatial planning. I am part of CeTLeR-lab and the development of the MIRANDA tool, currently used in Sweden for tourism and infrastructure planning.