or
Bibliography for:
Approved 11 Apr 2024

Service Management and Marketing (FÖ2032)

H3JAN (Autumn 2024, 50%, Day, Normal, Borlänge, Round 1, ORD)

Literature

  • Wilson, A. M. (2016). Services marketing : integrating customer focus across the firm (Third European edition.). Maidenhead, Berkshire UK: McGraw-Hill Education. ISBN: 9780077169312
    Reading instructions:Any edition of this textbook is acceptable
    Book / Anthology
  • Additional course material will be provided by the course teacher via the course website.
    Text