Course FÖ2032

Service Management and Marketing

7.5 Credits
First Cycle
To Syllabus

Starts week 46, 2024

The course is introduced with a discussion of different types of services, their characteristics and importance in the society. The course focuses on models and methods regarding service (re)design, how to increase service quality, as well as looking as the communication processes involved in providing services. Special emphasis is on aspects of importance for service marketing such as customer interaction, customer relations and internal marketing. Also the role of technology as well as the internationalisation of services will be covered.

Starts and ends:
week 46, 2024 - week 3, 2025
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Entry Qualifications :
  • 90 credits in First Cycle Level including Financial Management and Accounting A 15 credits, Organization and Marketing A 15 credits, Marketing B 7,5 credits and Social Science and Methods I 7,5 credits
Selection :
Higher education credits (1-165 credits)
Application Code:
HDA-H3JAN
Tuition Fee
First Tuition Fee Installment:
10,875 SEK
Total Tuition Fee:
10,875 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Apply
Open for late application
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
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support@du.se
+46 23-77 80 00

Course room in Canvas

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Course Coordinator
Sarah Ramsay