Course GFÖ39J

Marketing B

7.5 Credits
First Cycle
To Syllabus

Starts week 14, 2025

The course consists of two modules: The first module, Concepts, Models, Theories and Strategic Assessments in Marketing, focuses on the applicability of different marketing strategies in different market situations, as well as how data is collected and used as a basis for market research and market planning. In the second module, Application of knowledge in marketing planning, the focus is on the function, construction and content of a marketing plan.

Starts and ends:
week 14, 2025 - week 23, 2025
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
Swedish
Other:
P: Course only offered as part of programme.
Entry Qualifications :
  • Organisation and Marketing A 15 Credits or Organisation A 7.5 Credits and Marketing A 7.5 Credits
Selection :
Guaranteed admission
Application Code:
HDA-V3KJW
Main field of study:
Tuition Fee
First Tuition Fee Installment:
10,875 SEK
Total Tuition Fee:
10,875 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Closed for late application
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
How may we help you?

Ask us about studying at Dalarna University.
support@du.se
+46 23-77 80 00

Course Coordinator
Sara Otterskog