Syllabus

Sponsorship

Code
FÖ2027
Points
7.5 Credits
Level
First Cycle Level 2
School
School of Culture and Society
Subject field
Business Administration and Management (FÖA)
Group of Subjects
Business Administration
Disciplinary Domain
Social Science, 100%
Approved
Approved, 20 March 2015.
This syllabus is valid from 01 April 2015.
Download as pdf To course page

Prerequisites

  • Marketing B, 7.5 credits, First Cycle Level
  • Social science and methods I, 7.5 credits, First Cycle Level
  • Sport Management 1, 7,5 credits, First Cycle Level

Summary in English

Knowledge and understanding

After completing the course the student shall be able to:

  • accout for sponsorship role as a medium for marketing and as a means of resource acquisition (1)
  • account for central theories and current research issues in the sponsoring area (2).

Skills and Abilities

After completing the course the student shall be able to:

  • analyze and present scientific studies in the field (3)
  • search and analyse relevant information on sponsorship-related phenomena (4)
  • conduct effect measurements of sponsorship (5)
  • identify relevant problems based on sponsorship opportunities and constraints, and with the help of theories and models, analyze these problems (6).

Values and attitudes

After completing the course the student should be able to:

  • take into account the social and ethical issues related to sponsorship (7).