Organisation and Marketing A

Upon completion of the course the students will be able to:

• describe the basic concepts from the theoretical field of knowledge and their relation to business studies (1)
• explain basic concepts, models and theoretical foundations in the field of organization theory (2)
• explain basic concepts, models and theoretical foundations in the field of marketing with particular emphasis on consumer marketing (3)
• find and collect relevant information and critically evaluate different sources of information (4)
• apply the rules of scientific writing with regard to formalities and structure (5)
• discuss organizational activities based on organization theory (6)
• discuss the pros and cons of different marketing strategies (7)
• reflect on ethical issues related to academia in general and business studies in particular (8)

The course begins with a review of basic concepts in social science and a discussion on the relevance these have for the field of business studies. Furthermore, the question of what science is and how science differs from pseudoscience is covered. Within the framework of the course, there is a review of how information collection is conducted in a systematic and structured way. Also covered is the importance of being able to write clear and comprehensible text while following established requirements for formalia  and structure.

In the field of organization, the course looks at basic organizational theoretical concepts, models and theories. The emergence of organization theory is presented in its historical context, with special emphasis on the perspectives of organization and leadership that came with research and debate from the late 1900s. Furthermore, the interaction of organizations with and dependence on society are covered.

In the field of marketing, the course covers basic concepts, models and theories; market conditions; and marketing strategies . Particular focus is on the field of consumer marketing.

Assignment 1 (examines learning outcomes 1, 5, 8): Individual written assignment and active participation in the seminar, 2.5 credits
Assignment 2 (examines learning outcome 2): Individual written examination, 5 credits
Assignment 3 (examines learning outcome 3): Individual written examination, 5 credits
Assignment 4 (examines learning outcomes 4, 5, 6, 7): Written assignment in groups with opposition and active participation in the seminar, 2.5 credits

Lectures and seminars.

The Swedish grades U–VG.

Assignment 1, 4: U, G
Assignment 2, 3: U, G, VG

To pass the course with distinction (VG), students must achieve VG in assignments 2 and 3.

Assessments of each performance are made only during the time period shown in the presented study guide.

Students must be able to account for their involvement in and contribution to the group assignments.

This course cannot be included in a degree that contains courses with similar content, such as Organization A or Marketing A. This course replaces FÖ1044