Course GFÖ2F4

Organisation and Marketing A

15 Credits
First Cycle
To Syllabus

Starts week 36, 2024

The course starts with a review of basic concepts in social science and a discussion on the relevance these have for the field of business studies. Furthermore, the question of what science is and how science differs from pseudoscience is treated. The first section also addresses how information collection is done in a systematic and structured way. This section also contains exercises in academic writing and how to follow established requirements for formalia and structure.

In the field of organization, basic organizational theoretical concepts, theories and models are treated. The emergence of organization theory is presented in its historical context, with a special emphasis on the developments in the field from the late 1900s’ research and debate. Also the interaction of organizations with and dependence on the society are treated.

In the field of marketing, basic concepts, theories and models, market conditions and marketing strategies are treated. A particular focus is on the field of consumer marketing..
Starts and ends:
week 36, 2024 - week 3, 2025
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
Swedish
Other:
P: Course only offered as part of programme.
Entry Qualifications :
  • General entry requirements
Selection :
Guaranteed admission
Application Code:
HDA-H3J7X
Main field of study:
Tuition Fee
First Tuition Fee Installment:
21,750 SEK
Total Tuition Fee:
21,750 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Closed for late application
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
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Course room in Canvas

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Course Coordinator
Carina Holmgren
Carina Holmgren