The course has two modules. The first module introduces basic marketing concepts and theories. Module one covers topics such as branding, distribution, segmentation, pricing and positioning and deals with applying these in a tourism context. The second module is concerned with analysing the marketing mix that tourism businesses use. In module two, the focus is on interpreting how tourism businesses market their products and services with consideration to their target market, competitors and brand image.
Literature lists are published at the latest one month ahead of the course start date.
To Literature ListAsk us about studying at Dalarna University.
support@du.se
+46 23-77 88 88
The course has two modules. The first module introduces basic marketing concepts and theories. Module one covers topics such as branding, distribution, segmentation, pricing and positioning and deals with applying these in a tourism context. The second module is concerned with analysing the marketing mix that tourism businesses use. In module two, the focus is on interpreting how tourism businesses market their products and services with consideration to their target market, competitors and brand image.
Literature lists are published at the latest one month ahead of the course start date.
To Literature ListAsk us about studying at Dalarna University.
support@du.se
+46 23-77 88 88
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