Learning Outcomes
On completion of the course, students will be able to:
- explain basic concepts and theories within marketing in general and within tourism marketing specifically
- evaluate the advantages and disadvantages of different marketing strategies in general and of tourism marketing specifically
- analyse the marketing mix of tourism businesses.
Course Content
The course has two modules. The first module introduces basic marketing concepts and theories. Module one covers topics such as branding, distribution, segmentation, pricing and positioning and deals with applying these in a tourism context. The second module is concerned with analysing the marketing mix that tourism businesses use. In module two, the focus is on interpreting how tourism businesses market their products and services with consideration to their target market, competitors and brand image.
Assessment
- written examination
- written assignments
- active participation in the seminars
Grades
The grading scale used for the final course grade is A–F.
Grades are reported as follows:
- Basic concepts, theories and models - 5.0 Credits | A–F
- Analysis - 2.5 Credits | A–F
Entry Requirements
- General entry requirements. Exemption from Swedish can be given.
Other Information
Overlaps GFÖ35J.
The number of examinations is limited to five
This course cannot be counted towards the same degree along with courses that have equivalent content.
If the student has received a decision/recommendation granting study support from Dalarna University because of a disability, then the examiner has the right to offer an alternative examination arrangement. The examiner takes into account the objectives in the course syllabus when deciding whether the examination can be adapted in accordance with the decision/recommendation.